The Heineken bottle is the most iconic beer bottle in the world. The combination of the green colour, the proud shoulders and the racetrack-shaped label with the black bar, plus the characteristic Heineken word mark and red star, make it the most recognized bottle in the world.
Following the old adage of bigger is better, the 60cl bottle was introduced into the Nigerian market and immediately exuded an air of respect.
Aptly referred to as The Chairman, this much appreciated introduction offered a great deal to those who wanted ‘more’ premium.
Although the key elements of the bottle have been in the design for over a century, their details have been refined over the years. Functional improvements, the subtle evolution of the brand and a desire to keep the bottle fresh and up to date are reasons to adjust the design from time to time. Usually, these are very small evolutionary steps to ensure the brand never loses its authenticity and timeless, classic character.